United Way of Central Carolinas Latest SouthWood Grant Recipient

SouthWood Corporation (www.southwoodcorp.com), which provides image-conscious signage and graphics for clients nationwide, has awarded a $5000 “Identifying Our Community” Grant to United Way of Central Carolinas. The grant includes the design, fabrication and installation of building signage at the United Way of Central Carolinas location in Charlotte.

A non-profit organization that raises money for 96 Health and Human service agencies, the United Way of Central Carolinas (www.uwcentralcarolinas.org) has been helping those in our community since 1931.  Since all funds raised by the organization are restricted for partner agencies and other non-profit causes, their marketing budget is small and can only be used for fundraising materials, not marketing and signage.  In addition, with local, state and federal funding drastically slashed, Charlotte’s health and human services agencies are more dependent than ever on United Way. Faced with record unemployment, increasing foreclosures, etc., these agencies are overwhelmed, so the urgency to get the word out about those in need has never been greater.  “We’re grateful to SouthWood for this grant, because it enables us to raise awareness about community issues and still direct more donor dollars to the agencies who serve our families, seniors and children most in need,” says Bill Norton, Marketing Director at United Way of Central Carolinas.

The award to United Way of Central Carolinas is the tenth in a series of twenty grants to be awarded by SouthWood to nonprofits in the Charlotte area. SouthWood’s Identifying Our Community Grant program will grant a total of $100,000 worth of signage and services to eligible nonprofit organizations to install new signage or upgrade existing signage to create a positive environment. Grants will be awarded in quarterly $5000 increments to a different nonprofit every quarter.

“Over the past 40 years, our community has played an important role in SouthWood’s success,” says Amy Spang, spokesperson for SouthWood Corporation. “It is with sincere pleasure that we have an opportunity through this grant initiative to identify our community as a great place for all its citizens.  We are especially delighted to name United Way of Central Carolinas a most worthy recipient at the half-way point of our grant program.”

Grants are awarded based on the eligibility criteria listed below.

Organization must be a 501 (c) (3).

Organization must be located in Mecklenburg County.

Organization must be able to show how it will significantly benefit from this grant and how it will further serve its mission.

Organizations applying to upgrade existing signage must show significant issues with existing signage.

Organizations may submit applications to SouthWood through www.southwoodcorp.com. Applicants may also call 704-588-5000 x149 to obtain an application via fax or U.S. Mail. Applicants must provide six photos of their current (or proposed) signage and its location relative to roads, buildings and driveways.  Logos, graphic standards guide or brand artwork must also accompany the application.

The application deadline for the next SouthWood Identifying Our Community Grant is April 15, 2011. The next grant recipient will be chosen at the end of month.

About SouthWood Corporation

SouthWood specializes in the creation and implementation of image-conscious custom signage and graphics. SouthWood will design, plan, build, install and manage the project from concept to completion for clients throughout the U.S., Caribbean and beyond. Founded in 1970, SouthWood has earned a reputation for helping clients figure out what they need, getting it done right and on time, and providing service and quality that generate referrals and repeat business. Call 800-727-6884 or visit www.southwoodcorp.com for more information.


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